> ## Documentation Index
> Fetch the complete documentation index at: https://docs.openkol.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Go-to-Market

> Distribution loops and partner channels for growth.

OpenKol grows the way crypto grows: **public receipts** + **social distribution**.

The product is designed so every verified call becomes something people *want* to share:
a permalink + an OG card that proves performance.

***

## The core loop: “share first”

1. Someone analyzes a call (or discovers an existing analysis).
2. They share the **OG card / link** in X or Telegram.
3. New users click → verify more calls → share more receipts.

This creates a native loop where **good calls market OpenKol**.

***

## Primary acquisition channels

### X (Crypto Twitter)

* Threads that break down calls: *“here’s what actually happened after the timestamp”*
* Weekly leaderboards (Top performers / Biggest traps)
* “Receipts replies” under viral call tweets (non-toxic, evidence-first)

### Telegram

* Bot-style workflow: drop a link → get a scorecard back
* Partner channels: scorecards pinned or reposted
* Community challenges: *“verify your last 10 calls”* or *“top 5 Gold calls this week”*

***

## KOLs as a distribution surface

KOLs have a selfish reason to use OpenKol: **reputation that travels**.

What we enable:

* Shareable proof (“receipts”) for good calls
* A profile-level score that compounds over time
* A portable standard for credibility (useful for partnerships and paid promos)

KOLs don’t promote *OpenKol* — they promote **their track record**, and OpenKol rides along.

***

## Partnerships (high leverage)

OpenKol becomes more valuable when it’s embedded where people already trade and research.

Targets:

* Trading terminals and portfolio trackers
* Launchpads / incubators / KOL marketplaces
* Alpha groups and research communities
* Tools that track wallets, narratives, and token discovery

Integration surfaces:

* “Verify this call” button / widget
* Badges on KOL profiles (“Verified track record”)
* API endpoints for scores, leaderboards, and call history

***

## Activation and retention

### Activation: first “aha” moment

The fastest “aha” is a single comparison:

* a loud call with a weak chart outcome
* vs a quieter call that actually held

Activation tactics:

* “Paste your favorite KOL’s last call” prompts
* Preloaded examples inside the docs/app
* A simple “How to read the scorecard” checklist

### Retention: daily habit

Retention comes from lightweight repetition:

* “Check new calls”
* “Filter by medal”
* “Follow a few KOL profiles”
* “Share receipts when drama starts”

***

## Launch plan (practical)

### Phase 1: Proof + virality

* Polish analysis pages and OG cards
* Weekly leaderboards and “top calls” feeds
* Telegram bot distribution

### Phase 2: Partnerships

* Widgets/badges for third-party tools
* Team plans (campaign reporting)
* API access for power users

### Phase 3: Standardization

* Become the default “verify before you ape” layer
* Expand chains and coverage
* Add risk flags and anti-gaming protections

***

## Key metrics we care about

* **Shares per analysis** (viral coefficient proxy)
* **Click → analyze conversion rate**
* **Repeat analyses per user per week**
* **KOL profile follows / watchlists**
* **Partner-driven traffic** (integrations)

***

## Next

* [How it works](/docs/how-it-works)
* [Features](/docs/features)
* [Revenue model](/docs/revenue-model)