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OpenKol grows the way crypto grows: public receipts + social distribution. The product is designed so every verified call becomes something people want to share: a permalink + an OG card that proves performance.

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The core loop: “share first”

  1. Someone analyzes a call (or discovers an existing analysis).
  2. They share the OG card / link in X or Telegram.
  3. New users click → verify more calls → share more receipts.
This creates a native loop where good calls market OpenKol.

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Primary acquisition channels

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X (Crypto Twitter)

  • Threads that break down calls: “here’s what actually happened after the timestamp”
  • Weekly leaderboards (Top performers / Biggest traps)
  • “Receipts replies” under viral call tweets (non-toxic, evidence-first)

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Telegram

  • Bot-style workflow: drop a link → get a scorecard back
  • Partner channels: scorecards pinned or reposted
  • Community challenges: “verify your last 10 calls” or “top 5 Gold calls this week”

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KOLs as a distribution surface

KOLs have a selfish reason to use OpenKol: reputation that travels. What we enable:
  • Shareable proof (“receipts”) for good calls
  • A profile-level score that compounds over time
  • A portable standard for credibility (useful for partnerships and paid promos)
KOLs don’t promote OpenKol — they promote their track record, and OpenKol rides along.

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Partnerships (high leverage)

OpenKol becomes more valuable when it’s embedded where people already trade and research. Targets:
  • Trading terminals and portfolio trackers
  • Launchpads / incubators / KOL marketplaces
  • Alpha groups and research communities
  • Tools that track wallets, narratives, and token discovery
Integration surfaces:
  • “Verify this call” button / widget
  • Badges on KOL profiles (“Verified track record”)
  • API endpoints for scores, leaderboards, and call history

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Activation and retention

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Activation: first “aha” moment

The fastest “aha” is a single comparison:
  • a loud call with a weak chart outcome
  • vs a quieter call that actually held
Activation tactics:
  • “Paste your favorite KOL’s last call” prompts
  • Preloaded examples inside the docs/app
  • A simple “How to read the scorecard” checklist

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Retention: daily habit

Retention comes from lightweight repetition:
  • “Check new calls”
  • “Filter by medal”
  • “Follow a few KOL profiles”
  • “Share receipts when drama starts”

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Launch plan (practical)

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Phase 1: Proof + virality

  • Polish analysis pages and OG cards
  • Weekly leaderboards and “top calls” feeds
  • Telegram bot distribution

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Phase 2: Partnerships

  • Widgets/badges for third-party tools
  • Team plans (campaign reporting)
  • API access for power users

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Phase 3: Standardization

  • Become the default “verify before you ape” layer
  • Expand chains and coverage
  • Add risk flags and anti-gaming protections

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Key metrics we care about

  • Shares per analysis (viral coefficient proxy)
  • Click → analyze conversion rate
  • Repeat analyses per user per week
  • KOL profile follows / watchlists
  • Partner-driven traffic (integrations)

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