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Social scoring uses:
- Views, likes, reposts, replies, bookmarks
- Follower count for baseline normalization
- Comment text and authors for quality analysis
Baseline normalization
Each KOL has an engagement baseline derived from their recent non reply posts. Ratios such as likes per view and replies per view become the reference point for scoring a new call.
Comments are filtered to focus on real engagement:
- Normalize and lowercase text
- Drop low effort comments (very short text with few emojis)
- Deduplicate identical messages
- Favor unique commenters
The result is a quality comment ratio and a per view quality signal.
Score composition
Each ratio is compared to the baseline, clamped to a safe range, and weighted:
- Views: up to 20
- Likes: up to 20
- Reposts: up to 15
- Replies: up to 10
- Bookmarks: up to 15
- Comment quality: up to 20
The final social score is capped at 100.
Why this matters
Raw engagement can be inflated. Baselines and comment quality reduce low value activity and reward authentic reach instead. 
